Monetization techniques

Monetization is basically a system or strategy to generate revenue from any application. The developer needs to decide their game monetization model based on the game requirements. We can classify these models into four categories:

• Premium model

• Free model

• Freemium model

• Try-and-buy model

Premium model

This is a typical pay-before-play model. The user needs to pay for the game before downloading it. Normally, these games do not have in-app purchases or in-game advertisements. This is just a one-time buy for the user for the gameplay, and normally all users have the same opportunity for game progression.

Free model

This kind of model offers the game for free but may include in-game advertisements to generate revenue. The user can play the complete game for free but does not have any extra privileges for any actions.

Freemium model

This model offers the game for free, and the game can be played completely without any real currency spent on it. However, this model offers in-app...