Creating a good user base might not be enough to generate decent revenue to gain profit out of the game. Hence comes the term user retention. This means the number of users who are playing the game repeatedly.
Users may download a game, and after a few game sessions, they may never come back. In another scenario, the user may come back again and again to the game. User retention is calculated on time parameters such as weekly or monthly use. This means how many users are coming back to the game within the given time period.
Free and freemium game revenue mostly depends on user retention, because the developer converts the time spent inside the game into revenue through several revenue generations plans. That is why user retention becomes important for doing business with games.
There are many techniques to improve user retention other than the core metagame. Let's discuss the major techniques through these points:
Daily bonus
Leaderboards and achievements
Offerwall integration...
