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The Android Game Developer???s Handbook

You're reading from  The Android Game Developer???s Handbook

Product type Book
Published in Aug 2016
Publisher Packt
ISBN-13 9781785885860
Pages 368 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Avisekhar Roy Avisekhar Roy
Profile icon Avisekhar Roy
LinkedIn
Avisekhar Roy is a B.Tech engineer in computer science. He has had a passion for coding since his school days. However, he had no plans to become a game programmer. His fate landed him in the gaming industry in 2010. Since then, he fell in love with game development. Avisekhar has worked in many formats of game development environment, ranging from small companies and individual studios to corporate companies and full-scale game development studios. He recently started his own gaming start-up in 2016 and is currently working on games for the mobile platform. Avisekhar has also worked with some big companies, such as Reliance Games in India, as well as a small-scale studio called Nautilus Mobile. He is now trying to acquire a position in the gaming industry for his own venture, Funboat Games.
See other products by Avisekhar Roy

Table of Contents (20) Chapters

The Android Game Developer's Handbook
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
1. Android Game Development 2. Introduction to Different Android Platforms 3. Different Android Development Tools 4. Android Development Style and Standards in the Industry 5. Understanding the Game Loop and Frame Rate 6. Improving Performance of 2D/3D Games 7. Working with Shaders 8. Performance and Memory Optimization 9. Testing Code and Debugging 10. Scope for Android in VR Games 11. Android Game Development Using C++ and OpenGL 12. Polishing Android Games 13. Third-Party Integration, Monetization, and Services Index

Android in-game advertisements

In-game advertisements are the most significant factor in monetization for both free and freemium games. Developers use their game platform to show advertisements in order to generate revenue.

Here is how it works:

  1. Advertisers submit the advertisements to various advertisement agencies.

  2. Each advertisement has a certain value and time duration limitation, which is called campaign cost and campaign time, respectively.

  3. The developer subscribes with those agencies.

  4. The developer integrates the agency advertisement platform to include and show advertisements.

  5. The developer sets the parameters for advertisement types, genre, and level.

  6. When the application triggers an advertisement call to the agency server, it looks for the available or running advertisement campaigns that match the criteria predefined by the developer.

  7. Upon successful match, the server sends the advertisement elements to the client device application.

  8. The application loads the advertisements.

  9. The application...

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Authors (1)

Profile icon Avisekhar Roy
LinkedIn
Avisekhar Roy is a B.Tech engineer in computer science. He has had a passion for coding since his school days. However, he had no plans to become a game programmer. His fate landed him in the gaming industry in 2010. Since then, he fell in love with game development. Avisekhar has worked in many formats of game development environment, ranging from small companies and individual studios to corporate companies and full-scale game development studios. He recently started his own gaming start-up in 2016 and is currently working on games for the mobile platform. Avisekhar has also worked with some big companies, such as Reliance Games in India, as well as a small-scale studio called Nautilus Mobile. He is now trying to acquire a position in the gaming industry for his own venture, Funboat Games.
Read more
See other products by Avisekhar Roy

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