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You're reading from  Creating Actionable Insights Using CRM Analytics

Product typeBook
Published inDec 2021
Reading LevelBeginner
PublisherPackt
ISBN-139781801074391
Edition1st Edition
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Author (1)
Mark Tossell
Mark Tossell
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Mark Tossell

Mark Tossell is passionate about solving problems and improving processes using data. Tableau CRM (Einstein Analytics) and Tableau, powered by AI, are the tools of his trade. He is a proud wearer of the Salesforce Gold Hoodie and recipient of the inaugural APAC Awesome Admin award. He is also a Trailhead learning addict, having earned over 420 badges. In addition, he is honored to be a Tableau CRM Ambassador and a Salesforce Partner Solution Engineer. Mark lives in Sydney, Australia, with his wife, Christina, and son, Adam.
Read more about Mark Tossell

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Advanced hands-on exercise

The purpose of this exercise is to create a single dataset that contains a summary of every account that meets all of the following conditions: has open opportunities, at least one activity, and an open case attached to the account.

The resulting dataset should allow the user to determine the following via direct exploration of the lens based on the dataset:

  • Account name
  • Age of account
  • Owner name
  • No. of open opportunities
  • No. of open cases
  • Average case duration
  • No. of activities
  • Total amount
  • Total expected amount
  • Total amount (opportunity with line items)
  • Total amount (opportunity without line items)

Resources required

Data sources that are available in your CRMA environment will be used for the purpose of this exercise. Please use the datasets found under the My First Analytics App app so that the results will be consistent with the following steps:

  • Opportunities
  • Cases
  • Activities...
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Creating Actionable Insights Using CRM Analytics
Published in: Dec 2021Publisher: PacktISBN-13: 9781801074391

Author (1)

author image
Mark Tossell

Mark Tossell is passionate about solving problems and improving processes using data. Tableau CRM (Einstein Analytics) and Tableau, powered by AI, are the tools of his trade. He is a proud wearer of the Salesforce Gold Hoodie and recipient of the inaugural APAC Awesome Admin award. He is also a Trailhead learning addict, having earned over 420 badges. In addition, he is honored to be a Tableau CRM Ambassador and a Salesforce Partner Solution Engineer. Mark lives in Sydney, Australia, with his wife, Christina, and son, Adam.
Read more about Mark Tossell