Lenses – the investigative journalists of CRMA
What exactly is a lens? Think of a lens as your data exploration tool in CRM Analytics, combining a data query with a visualization in a simple, powerful, and dynamic interface.
A lens enables you to perform the following tasks:
- Explore the various characteristics of your dataset, including dimensions, measures, field labels, and names.
- Slice and dice data using various measures, dimensions, filters, and formulas.
- Create visualizations and tables that can be clipped to a dashboard.
- Create visualizations and tables that can be shared with other users.
In the next section, you are going to get your hands dirty in CRMA and work with lenses.