Summary

Data storytelling is a skillful amalgamation of narrative and visual representation. In this chapter, we learned about the design principles that form the foundation for building effective and compelling data visualizations. These principles are rooted in the nature of human vision and perception. We reviewed the centuries-old but still very much applicable Gestalt principles of visual perception and looked at three major guiding themes for data storytelling in this chapter.

We understood that simplicity is the hallmark of a great data story. Keeping things simple and to the point and removing all noise and distractions from the design are key to a great UX. Going further, we learned that organizing the layout of the dashboard to present a cohesive picture and fit the intended narrative is important.

Above all, representing the data accurately should be the main goal. A well-designed dashboard with incorrect information will not only be ineffective but also damaging...