Exporting GA4 data to BigQuery
Exporting GA4 data to BigQuery, Google’s cloud data warehouse, helps you analyze large volumes of data and perform complex data transformations and queries efficiently. While it may seem like overkill for Looker Studio report usage monitoring, especially at smaller data volumes, exporting raw Analytics data to BigQuery provides benefits such as the following:
- Combining Analytics data with other sources of data easily, either within BigQuery itself or by exporting it to other systems from BigQuery as needed
- Querying and reporting on complete data without any sampling involved
- Manipulating data in ways not easily possible with GA and Looker Studio
- Performing historical analysis beyond the GA limit of 14 months
- Access to more granular data (session-level, event-level, user-level) and additional attributes (for example, geographical hierarchy).
Follow these steps to export GA4 data to BigQuery:
- From the GA4 ADMIN...
