Building the report - Stage 1: Determine
The first stage of the data storytelling approach involves determining the business questions to answer, identifying the target audience, and finding and understanding the data needed to build the report.
The target audience of the report is primarily the HR leaders, who like to delve into the employee turnover patterns and how various employee and job attributes are associated with and influence voluntary attrition and involuntary turnover. The target audience primarily wants to understand the who, when, and why of the employee turnover phenomenon. The key business questions that the HR executives like to answer include the following:
- How do we compare against the industry benchmark?
- What are the cost and productivity implications of employee turnover?
- At what rate did we lose our star employees compared to others?
- When did employees leave the company regarding their association with the company?
- What are the top...
