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You're reading from  Data Storytelling with Google Looker Studio

Product typeBook
Published inOct 2022
PublisherPackt
ISBN-139781800568761
Edition1st Edition
Tools
Google Data Studio
Concepts
Business Intelligence
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Author (1)
Sireesha Pulipati
Sireesha Pulipati
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Sireesha Pulipati

Sireesha Pulipati is an experienced data analytics and data management professional. She has spent the last decade building and managing data platforms and solutions, and is passionate about enabling users to leverage data to solve business problems. Sireesha holds a master's degree in Business Administration and a bachelor's degree in Electrical Engineering. Her work history spans multiple industries – healthcare, media, travel & hospitality, high-tech, and more. She is currently at Google as an analytics lead, helping with analytics strategy to support Search Knowledge Graph. Outside of work, Sireesha enjoys hiking and reading books. She currently resides in the Bay Area.
Read more about Sireesha Pulipati

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Usage monitoring overview

Monitoring the usage of reports has several benefits. Knowing how various reports and dashboards are being used helps in both demonstrating your impact and prioritizing your efforts. Even if Looker Studio makes it very easy to create reports, it takes a decent amount of effort and time to build a well-thought-out and properly designed dashboard. You want to invest your efforts where the users will find the results to be most beneficial. Analyzing user traffic data and patterns also helps you identify potential usability issues. Then, you can optimize your reports appropriately to increase their utility. For example, a low engagement rate may indicate that many users do not find the dashboard very useful or find it hard to understand.

Tracking report usage enables you to get answers to questions such as the following:

  • How many users are viewing the dashboards?
  • How long are they spending on different dashboards?
  • How often are they visiting...
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Data Storytelling with Google Looker Studio
Published in: Oct 2022Publisher: PacktISBN-13: 9781800568761
© 2022 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Sireesha Pulipati

Sireesha Pulipati is an experienced data analytics and data management professional. She has spent the last decade building and managing data platforms and solutions, and is passionate about enabling users to leverage data to solve business problems. Sireesha holds a master's degree in Business Administration and a bachelor's degree in Electrical Engineering. Her work history spans multiple industries – healthcare, media, travel & hospitality, high-tech, and more. She is currently at Google as an analytics lead, helping with analytics strategy to support Search Knowledge Graph. Outside of work, Sireesha enjoys hiking and reading books. She currently resides in the Bay Area.
Read more about Sireesha Pulipati

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