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You're reading from  Data Storytelling with Google Looker Studio

Product typeBook
Published inOct 2022
PublisherPackt
ISBN-139781800568761
Edition1st Edition
Tools
Google Data Studio
Concepts
Business Intelligence
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Author (1)
Sireesha Pulipati
Sireesha Pulipati
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Sireesha Pulipati

Sireesha Pulipati is an experienced data analytics and data management professional. She has spent the last decade building and managing data platforms and solutions, and is passionate about enabling users to leverage data to solve business problems. Sireesha holds a master's degree in Business Administration and a bachelor's degree in Electrical Engineering. Her work history spans multiple industries – healthcare, media, travel & hospitality, high-tech, and more. She is currently at Google as an analytics lead, helping with analytics strategy to support Search Knowledge Graph. Outside of work, Sireesha enjoys hiking and reading books. She currently resides in the Bay Area.
Read more about Sireesha Pulipati

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Google Analytics primer

This section provides a brief overview of GA concepts and its built-in reports. If you are already familiar with GA, you can skip this section and move on to the next. GA is a web Analytics service that tracks website (and mobile application) traffic and provides tools to analyze it. It is part of the Google Marketing Platform brand and is primarily used for digital marketing and search engine optimization purposes. For instance, it helps you measure site and campaign performance, understand your customer demographics and device attributes, and so on.

GA is a user-friendly and free tool, the latest version of which is called GA 4, or GA4 for short. GA4 supersedes Universal Analytics (that is, GA3), which was introduced in 2012 and will reach end-of-life by June 2023. At the time of writing, Google Universal Analytics is still used by millions of sites and applications. Compared to the Universal Analytics version, GA4 uses a completely new data and measurement...

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Data Storytelling with Google Looker Studio
Published in: Oct 2022Publisher: PacktISBN-13: 9781800568761
© 2022 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Sireesha Pulipati

Sireesha Pulipati is an experienced data analytics and data management professional. She has spent the last decade building and managing data platforms and solutions, and is passionate about enabling users to leverage data to solve business problems. Sireesha holds a master's degree in Business Administration and a bachelor's degree in Electrical Engineering. Her work history spans multiple industries – healthcare, media, travel & hospitality, high-tech, and more. She is currently at Google as an analytics lead, helping with analytics strategy to support Search Knowledge Graph. Outside of work, Sireesha enjoys hiking and reading books. She currently resides in the Bay Area.
Read more about Sireesha Pulipati

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