Understanding the sales dashboard

Every company’s primary activity is sales. Businesses exist to generate sales. Even non-profit organizations and public service organizations that do not charge for their services are primarily driven to grow the usage of their services. Sales is simply the acquisition of your products or services. It does not matter whether the acquirer does not pay you. You could even run an organization that is funded by the government to provide free Covid-19 vaccinations to rural community dwellers. Though you are not charging the end users for the vaccine, your organization’s existence is to ensure the number of people using your services is growing. You would definitely be worried if people stopped using your services or if the numbers did not meet the goals you agreed on with your funding partner.

Sales dashboards are used to track all that is strategically important to the company about the acquisition of its products and services. To make...