When writing or editing articles in Joomla's article editor, what can you do to optimize your content for search engine visibility? Let's start with some simple good practices.
The first thing to think about carefully is the article title, the very first piece of data you enter in the article editor. In Joomla, the title entered in the article Title field will be displayed in two key positions. It's of course shown above the article itself, but it's also displayed in the browser title bar or in the current browser tab, as shown in the following screenshot:
It's a good idea to use strong, meaningful, descriptive, and specific titles. Don't use similar titles for different articles. Make sure you know what people are looking for on your site; if possible, use relevant keywords in your article titles. If you're aiming at amateur painters, it's good to have clear titles carrying keywords that appeal to your readers...
