Using Tableau for data exploration

Tableau can be used to answer business questions easily and visually. In the section, we'll explore our data to find insights. For this example, we use the Sample - Superstore dataset again. If you are starting here, please refer to the preceding Connect to data section. If you're continuing from the previous exercise, create a new Worksheet.

Let's start by building a scatterplot. It's a visualization that allows you to analyze two Measures at the same time:

1. Double-click on Profit then on Quantity. You should see one mark that shows the sum of sales and quantity:

Are there unprofitable sub-categories?

2. Drag and drop Sub-Category to Label. You should see now one mark per Sub-Category with, for some, their label:

Supplies, Bookcases, and Tables are unprofitable sub-categories. Now that you have answered your first question, you have two options: be happy because that's all you wanted to know, or go deeper. Let's try the second option.

3. Select the three nonprofitable...