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You're reading from  WebGL HOTSHOT

Product typeBook
Published inMay 2014
Publisher
ISBN-139781783280919
Edition1st Edition
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Mitch Williams
Mitch Williams
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Mitch Williams

Mitch Williams has been involved with 3D graphics programming and Web3D development since its creation in the mid 1990s. He began his career writing software for digital imaging products before moving on as Manager of Software for Vivendi Universal Games. In the late 1990s, he started 3D-Online, his own company, where he created "Dynamic-3D", a Web3D graphics engine. He has worked on various projects ranging from interactive 3D medical procedures, online 3D training for the Department of Defense, creating one of the first 3D mobile games prior to the launch of the iPhone, and graphics card shader language programming. He has been teaching Interactive 3D Media at various universities including UC Berkeley, UC Irvine, and UCLA Extension.
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Refreshment with shader languages


The design here is simple—a can of X Y Z brand of soft drink on concrete with a flag in the breeze texture-mapped with Thirst. Everything here was made with Adobe Photoshop. 3D Studio Max was used only to create primitives such as the cylinder for the soda can. When the mouse is over the can, the can is highlighted and the cursor changes to grab the viewer's attention. We respect that the audience comes to a website for a specific reason, but if the cursor hovers over the banner advertisement, we may just catch their attention. Since the scene is animated, this banner ad will likely be more inviting than other advertisements. The fictitious advertisement opens up to a dry, asphalt environment with an animated flag waving Thirst and a can of our X Y Z Soft Drink as shown in the following screenshot:

Engage thrusters

The flag waving in the wind is achieved entirely by using shader languages. There are two effects used here: the waving of the flag and the slight...

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WebGL HOTSHOT
Published in: May 2014Publisher: ISBN-13: 9781783280919

Author (1)

author image
Mitch Williams

Mitch Williams has been involved with 3D graphics programming and Web3D development since its creation in the mid 1990s. He began his career writing software for digital imaging products before moving on as Manager of Software for Vivendi Universal Games. In the late 1990s, he started 3D-Online, his own company, where he created "Dynamic-3D", a Web3D graphics engine. He has worked on various projects ranging from interactive 3D medical procedures, online 3D training for the Department of Defense, creating one of the first 3D mobile games prior to the launch of the iPhone, and graphics card shader language programming. He has been teaching Interactive 3D Media at various universities including UC Berkeley, UC Irvine, and UCLA Extension.
Read more about Mitch Williams