The design here is simple—a can of X Y Z brand of soft drink on concrete with a flag in the breeze texture-mapped with Thirst. Everything here was made with Adobe Photoshop. 3D Studio Max was used only to create primitives such as the cylinder for the soda can. When the mouse is over the can, the can is highlighted and the cursor changes to grab the viewer's attention. We respect that the audience comes to a website for a specific reason, but if the cursor hovers over the banner advertisement, we may just catch their attention. Since the scene is animated, this banner ad will likely be more inviting than other advertisements. The fictitious advertisement opens up to a dry, asphalt environment with an animated flag waving Thirst and a can of our X Y Z Soft Drink as shown in the following screenshot:
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Mitch Williams has been involved with 3D graphics programming and Web3D development since its creation in the mid 1990s. He began his career writing software for digital imaging products before moving on as Manager of Software for Vivendi Universal Games. In the late 1990s, he started 3D-Online, his own company, where he created "Dynamic-3D", a Web3D graphics engine. He has worked on various projects ranging from interactive 3D medical procedures, online 3D training for the Department of Defense, creating one of the first 3D mobile games prior to the launch of the iPhone, and graphics card shader language programming. He has been teaching Interactive 3D Media at various universities including UC Berkeley, UC Irvine, and UCLA Extension.
Read more about Mitch Williams
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Mitch Williams has been involved with 3D graphics programming and Web3D development since its creation in the mid 1990s. He began his career writing software for digital imaging products before moving on as Manager of Software for Vivendi Universal Games. In the late 1990s, he started 3D-Online, his own company, where he created "Dynamic-3D", a Web3D graphics engine. He has worked on various projects ranging from interactive 3D medical procedures, online 3D training for the Department of Defense, creating one of the first 3D mobile games prior to the launch of the iPhone, and graphics card shader language programming. He has been teaching Interactive 3D Media at various universities including UC Berkeley, UC Irvine, and UCLA Extension.
Read more about Mitch Williams