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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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Respect Users’ Time and Effort in Your Forms

Your long-suffering user has painstakingly entered field after field of data into your form, often on a tiny mobile screen with an on-screen keyboard.

Don’t clear this data unless the user specifically abandons the flow (maybe by hitting cancel). If clicking something is going to reload the page, and this might result in a blank form, then make sure you save the user-entered data first.

Figure 43.1: Some sites and browser combinations will warn you before leaving or reloading to prevent accidental loss of user-entered data

This is a great example of where technical reality runs against UX goals. On the one hand, if a browser could speak, it would likely argue that reloading a form should clear it, as we’re telling the browser to fetch the empty form again.

However, we are not robots, we are humans, and so much of good UX design is about empathy and respect. This includes respecting the user’...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant