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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
Concepts
User Experience
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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Let Users Give Feedback, but Don’t Hassle Them

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See how annoying that is? Yet apps do it all the time, interrupting the users’ flow to nag them for a review on the relevant app store. App publishers care a lot about reviews because they build trust in a product, and app stores will rank software more highly if it has attracted a lot of great reviews. So it’s easy to understand their relentless drive to ask users to rate every app.

It’s the digital equivalent of wandering around a department store (remember those?) and having an eager salesperson ask “Can I help you?” within 30 seconds of you walking in.

It’s counterproductive because this interruption just annoys users and leads to lower levels of user satisfaction for your product. Much better to just offer a “Give feedback” or “Tell us what you think” control in a help section of your UI.

Some of the best feedback experiences on the...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885
© 2022 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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