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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
Concepts
User Experience
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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Make It Easy for Users to Pay You

The routes by which products are paid for are many and varied, but—even if you’re not selling tangible items—there is often the need for a product to ask a user to upgrade and enter some payment details.

Time and again, these interactions fall short of top-quality user experience. Be they complex credit card forms, asking for too much information on lengthy order forms, or unclear pricing plan details, they represent a massive missed opportunity.

To some extent, this is a solved problem in mobile apps—both iOS and Android include extensive support for in-app purchases and subscriptions, allowing designers to use native input systems rather than clunky custom ones. The user likely has their payment details saved and it’s often a one-tap action to make a purchase.

Graphical user interface, application Description automatically generated

Figure 85.1: The Shopify checkout experience is well-tested and almost perfect

Out on the web, however, it’s a different story...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885
© 2022 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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