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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
Concepts
User Experience
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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“Does It Work on Mobile?” Is Obsolete

In 2021, mobile browsing accounted for more than 56% of all web browsing traffic. In Africa, it’s over 60%—mobile has been the most popular browsing experience for several years.

Statistics sourced from Statcounter Global Stats: https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet.

With this in mind it feels like the terms “mobile-first,” “mobile-friendly,” and “responsive design” have stopped being worth mentioning—they should be a given. Everything is now assumed to be responsive and mobile-first, and it’s considered a breaking bug if your web app doesn’t work on mobile, not to mention it being a death sentence for your SEO—Google will penalize sites significantly if they don’t work well on mobile.

Modern frontend frameworks make it simple to build a web app or site that responds to different...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885
© 2022 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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