Allow Users to Accept or Reject Cookies with One Click
The law (and resulting directives) around cookies is often misunderstood, leading to bizarre experiences where users are blocked from visiting sites or inundated with complex modal dialogs they must navigate through before they can view the site.
Like most laws, it began with the best intentions. Ten years ago, the web was a “wild west” of tracking and privacy-invading profiling of users across websites. The EU aimed to give people back some rights over their personal information and protect them from non-consensual harvesting by third parties.
The EU ePrivacy Directive states that:
No cookies and trackers must be placed before prior consent from the user, besides those strictly necessary for the basic function of a website.
Analytics cookies allow teams to understand detailed information about who visits the site and their on-site behavior, and these don’t count as “basic...
