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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
Concepts
User Experience
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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Use Breadcrumb Navigation

Breadcrumb navigation is not the sexiest of UI components, but it’s a long-standing, tried-and-tested control that your users will turn to again and again. An example of breadcrumb navigation is as follows:

Home > Products > Apparel > Hoodies

Websites and apps on the desktop and tablet (and often mobile) can fit a small and unobtrusive breadcrumb into their UI with ease. They are commonly well understood by users in testing and real-world use.

The breadcrumb allows your user to see their position in the system and easily return to a previous level of the hierarchy. What’s more, by displaying the path the user took to get to their current location, breadcrumb navigation helps the user to form a better mental model of the layout of the product.

Increasingly, in the world of single-page JavaScript apps, we’re seeing breadcrumbs overlooked in the design phase, perhaps because they’re seen as boring (they’...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885
© 2022 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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