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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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Only Use Modal Views for Blocking Actions

A modal view—like a dialog box, or full-screen takeover—is just that: modal. The user is forced into a mode where they have to make a decision, and they can do nothing other than deal with the modal.

It breaks the user’s flow, and that can be a good thing for some actions—“are you sure you want to permanently delete all your stuff?” is a great example. But too often modals are thrown around with abandon and your customer needs to stop and deal with each one.

Dealing with the modal isn’t a zero-effort task; the user must:

  1. Switch out of the context they were working in
  2. Read the modal text
  3. Work out what to do, and how it will affect their current goal in the product
  4. Operate the modal

This extra cognitive load adds up, and too many modals (where there’s no need for them) will just infuriate your customers. Breaking a user’s flow unintentionally...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant