Bruce G. Macbryde, a Final Cut Pro trainer with 20+ years of experience, spanning from the original release in 1999 to the latest version. He served as a sales manager for Australian Authorized Apple distributors (1998-2004) and later as a training manager for Apple-developed software through 2009. He established Wedding Media Productions in 2004, a wedding video business in Sydney, Australia. Bruce is a YouTube creator for the VideoTutors channel, with 500+ video tutorials. He began teaching marketing at NSW TAFE in the early 1980s, specializing in technology and business software such as Microsoft Office, Adobe Pagemaker, and Photoshop during a 7-year stint in New Zealand.
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Social media videos
Social media videos are not just about the different vertical or square aspect ratios; the content is presented in a completely different way. You could use just one word to explain it – fast. But that misses the point. The cutting is done fast, but the real key to social media editing is to get the point across quickly. A social media audience is fickle, and once you understand that they will only stay to watch the video while their interest is piqued, you are on your way to knowing how to edit the material. It’s easy to understand why they are so quick to switch to another video when you consider the millions of other videos at their disposal. See Chapter 3, Planning the Video Story about how to convert a 16x9 aspect ratio video to vertical or square and more details about the editing process.
It should be noted that the examples of social media videos in this section are marketing-focused. By marketing, I mean videos that promote a cause as well...