You're reading from Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

Product typeBook

Published inDec 2022

PublisherPackt

ISBN-139781803234601

Edition1st Edition

Tools

Dynamics 365

Concepts

Marketing

Author (1)

Malin Martnes

Understanding and managing subscription centers and lists

Now, we’ve seen what the different segments are and how we can find the different segments we need to market to. According to GDPR, we can’t just send information to anyone we want; we need to control to whom we can send information. We control all of this through subscription centers and lists of people we can contact.

Subscription centers

A subscription center is a marketing page where your contacts can see what type of communication preferences they have and change their contact details. You cannot send out any email messages in Dynamics 365 Marketing without a link to a subscription center. Those of you who live in Europe are probably familiar with GDPR and know that there are legal requirements to adhere to in order to send emails to a customer. What you might not know is that an unsubscribe link will also help you with your deliverability, as many spam filters and internet reputation monitors will give...

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Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

Published in: Dec 2022Publisher: PacktISBN-13: 9781803234601

Author (1)

Malin Martnes

Malin Martnes is the CEO of MaCoTra AS, a company focusing on Dynamics 365 and the Microsoft Power Platform. Malin has been working with Microsoft technology for 10 years, but before that, she got a degree in marketing and has had this subject as an interest for many years. Microsoft awarded her with the title of Most Valuable Professional in 2019 and has re-awarded her every year since. Microsoft Most Valuable Professional (MVP) is an award for individuals who have exhibited exceptional technical expertise and a talent for sharing knowledge within their technical community.
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You're reading from Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

Understanding and managing subscription centers and lists

Subscription centers

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Author (1)

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In this book, you’ll explore a variety of techniques to synchronize music to picture using Logic Pro. Though this is not a technical manual, it will teach you how to make the best use of Logic Pro and how to wield this technology to maximize your potential when scoring to picture.

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