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Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

You're reading from Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

Product type Book

Published in Dec 2022

Publisher Packt

ISBN-13 9781803234601

Pages 374 pages

Edition 1st Edition

Languages

Concepts

Author (1):

Malin Martnes

Table of Contents (17) Chapters

Preface

1. Part 1 –The Foundation of Dynamics 365 Marketing

2. Chapter 1: The Basic Configuration of Dynamics 365 Marketing

3. Chapter 2: Managing Leads, Accounts, and Contacts

4. Chapter 3: What Are Segments and Lists?

5. Part 2 –Core Features of Dynamics 365 Marketing

6. Chapter 4: Managing Marketing Forms, Pages, and Websites

7. Chapter 5: Creating Marketing Emails

8. Chapter 6: Outbound Customer Journeys

9. Chapter 7: Real-Time Marketing Journeys

10. Chapter 8: Managing Events

11. Part 3 –The Microsoft Ecosystem Adding Value

12. Chapter 9: Dynamics 365 Customer Voice

13. Chapter 10: Power Platform

14. Assessments

15. Index

Why subscribe?

16. Other Books You May Enjoy

Relationships – connecting everything

All the previous tables we’ve talked about are connected through relationships. A contact can be employed and connected to one account, and an account can have several contacts employed and associated with it. One contact can be connected with many events, and all the events will have several contacts related to them. Dataverse is your relational database and has every possible relationship available. Let’s take a closer look at the different types of relationships you can find in Dataverse.

One-to-many or many-to-one (1:N/N:1)

One-to-many and many-to-one are two sides of the same relationship. It’s when one row can be connected to just one other row, but the other row can be connected to several rows from the same table. One contact can only be connected to one account, but on the account row, we can have many contacts connected to it, as shown in Figure 2.18:

Figure 2.19 – The relationship...

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Authors (1)

Malin Martnes

Malin Martnes is the CEO of MaCoTra AS, a company focusing on Dynamics 365 and the Microsoft Power Platform. Malin has been working with Microsoft technology for 10 years, but before that, she got a degree in marketing and has had this subject as an interest for many years. Microsoft awarded her with the title of Most Valuable Professional in 2019 and has re-awarded her every year since. Microsoft Most Valuable Professional (MVP) is an award for individuals who have exhibited exceptional technical expertise and a talent for sharing knowledge within their technical community.

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