Chapter 7

1. When creating a custom trigger, it must be embedded as code on a website?
   1. Yes
   2. No
2. What two options are there to activating a journey?
   1. Audience
   2. Trigger
   3. Custom trigger
   4. Manually
   5. Segment
3. A goal for the journey is set out-of-the-box
   1. Yes
   2. No
4. You can always use AI to use the right channel to the audience?
   1. Yes
   2. No (if the audience hasn’t gone through any channels, then it won’t know where to send the audience)