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Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

You're reading from Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

Product type Book

Published in Dec 2022

Publisher Packt

ISBN-13 9781803234601

Pages 374 pages

Edition 1st Edition

Languages

Concepts

Author (1):

Malin Martnes

Table of Contents (17) Chapters

Preface

1. Part 1 –The Foundation of Dynamics 365 Marketing

2. Chapter 1: The Basic Configuration of Dynamics 365 Marketing

3. Chapter 2: Managing Leads, Accounts, and Contacts

4. Chapter 3: What Are Segments and Lists?

5. Part 2 –Core Features of Dynamics 365 Marketing

6. Chapter 4: Managing Marketing Forms, Pages, and Websites

7. Chapter 5: Creating Marketing Emails

8. Chapter 6: Outbound Customer Journeys

9. Chapter 7: Real-Time Marketing Journeys

10. Chapter 8: Managing Events

11. Part 3 –The Microsoft Ecosystem Adding Value

12. Chapter 9: Dynamics 365 Customer Voice

13. Chapter 10: Power Platform

14. Assessments

15. Index

Why subscribe?

16. Other Books You May Enjoy

Summary

As you saw, there is a lot of functionality in Microsoft Power Platform. Your marketing solution is built on top of Dataverse, where you can create new tables, columns, forms, and views. This way, you can create a solution that is tailored to you and your company’s needs. With the use of Power Apps, you can either edit your Marketing application or create new applications that are custom-tailored for you. With canvas apps, you can create beautiful applications that help your company with the help of Power Fx.

To make your life easier and to make it automagic, you have Power Automate. This can be integrated into your marketing solution, and you can integrate it with other applications in your portfolio.

We ended this chapter with Power Pages and Customer Insights – two solutions that can help expand your marketing solution and give your company everything they need to have a complete holistic overview of your customers.

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Authors (1)

Malin Martnes

Malin Martnes is the CEO of MaCoTra AS, a company focusing on Dynamics 365 and the Microsoft Power Platform. Malin has been working with Microsoft technology for 10 years, but before that, she got a degree in marketing and has had this subject as an interest for many years. Microsoft awarded her with the title of Most Valuable Professional in 2019 and has re-awarded her every year since. Microsoft Most Valuable Professional (MVP) is an award for individuals who have exhibited exceptional technical expertise and a talent for sharing knowledge within their technical community.

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