Analytics for marketing forms, pages, and websites

There’s always room for improvement. This also applies to your marketing forms, pages, and websites. So, how do we improve? By going through our analytics and insights, and seeing how people are using our forms, pages, and websites.

Marketing forms

The different types of marketing forms will give you different kinds of data and insights. In Figure 4.30, you can see that this form has had 496 submissions and 353 unique submissions between 01/01/2022 and 08/08/2022. Be aware that you can change the date to see the data on each of your forms.

Figure 4.30 – An overview of the Insights section for a marketing form

You can also see all the visits to a form in the Visits area of Insights, as you can see in Figure 4.31:

Figure 4.31 – Visits to a marketing form

This marketing form is used on a default marketing page; let’s see what insights look like on a marketing...