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You're reading from  Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

Product typeBook
Published inDec 2022
PublisherPackt
ISBN-139781803234601
Edition1st Edition
Tools
Dynamics 365
Concepts
Marketing
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Author (1)
Malin Martnes
Malin Martnes
author image
Malin Martnes

Malin Martnes is the CEO of MaCoTra AS, a company focusing on Dynamics 365 and the Microsoft Power Platform. Malin has been working with Microsoft technology for 10 years, but before that, she got a degree in marketing and has had this subject as an interest for many years. Microsoft awarded her with the title of Most Valuable Professional in 2019 and has re-awarded her every year since. Microsoft Most Valuable Professional (MVP) is an award for individuals who have exhibited exceptional technical expertise and a talent for sharing knowledge within their technical community.
Read more about Malin Martnes

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Chapter 2

  1. Why are leads important?
    1. To generate sales
    2. To have someone to market to
    3. To have somewhere to register “fussy” interest
    4. To know your customers
    5. To know your companies
  2. Which contact type is considered in licensing?
    1. Sales-ready contact
    2. Marketing-ready contact
    3. Regular contact
    4. Marketing contact
    5. Event contact
    6. No contacts are relevant to licensing
  3. What type of relationship do contacts and accounts have out of the box?
    1. 1:N
    2. N:N
    3. They’re not related
  4. If you want to do lead scoring based on “If a lead has clicked on an email,” what type of lead scoring model will that be?
    1. Behavior
    2. Demographic
    3. Firmographic
  5. Can a lead be scored with multiple lead scoring models?
    1. Yes
    2. No
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Becoming a Microsoft Dynamics 365 Marketing Functional Consultant
Published in: Dec 2022Publisher: PacktISBN-13: 9781803234601
© 2022 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Malin Martnes

Malin Martnes is the CEO of MaCoTra AS, a company focusing on Dynamics 365 and the Microsoft Power Platform. Malin has been working with Microsoft technology for 10 years, but before that, she got a degree in marketing and has had this subject as an interest for many years. Microsoft awarded her with the title of Most Valuable Professional in 2019 and has re-awarded her every year since. Microsoft Most Valuable Professional (MVP) is an award for individuals who have exhibited exceptional technical expertise and a talent for sharing knowledge within their technical community.
Read more about Malin Martnes

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