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You're reading from Drupal 6 Search Engine Optimization

Product typeBook

Published inSep 2009

Reading LevelBeginner

PublisherPackt

ISBN-139781847198228

Edition1st Edition

Languages

PHP

Tools

Drupal

Concepts

SEO

Author (1)

Ben Finklea

Appendix B. A Drupal SEO Checklist

Here's a checklist that you can follow for each Drupal site that you want to optimize. Put things like logins and URLs in the Notes column. Look for updates to this list at the following web site: http://www.DrupalSEObook.com/.

Setup

Task	Date Completed	Notes
Drupal SEO Checklist module
Create a Google Account
Create a Google Analytics Account
Google Analytics module
Create Google Webmaster Tools Account and verify site
Set a preferred domain and crawl rate in Google Webmaster Tools
Install CrazyEgg (optional)
Install Mint (optional)
Install Google Toolbar browser plugin
Install SEO for Firefox browser plugin

Setup

Task	Date Completed	Notes
Drupal SEO Checklist module
Create a Google Account
Create a Google Analytics Account
Google Analytics module
Create Google Webmaster Tools Account and verify site
Set a preferred domain and crawl rate in Google Webmaster Tools
Install CrazyEgg (optional)
Install Mint (optional)
Install Google Toolbar browser plugin
Install SEO for Firefox browser plugin

Step 1: Keyword Research

Task	Date Completed	Notes
Set keyword goals
Top searches module
Pick keywords

Keyword list:

Step 2: On Page SEO

Task	Date Completed	Notes
Page title module
Write page titles
Turn on Clean URLs
Path module
Write optimized URL paths
PathAuto module
Path Redirect module
Global Redirect module
Adjust H1, H2, H3 in your theme
Rewrite site navigation using keywords
Meta tags module
Set meta tags for nodes or views
Consider the SEO Compliance Checker module

Step 3: Technical SEO

Task	Date Completed	Notes
XML Sitemap module
Submit XML sitemap to Google
Google News Sitemap module (optional)
Submit News Sitemap to Google News
URL List module
Site Map module
Fix the Drupal robots.txt file
Add the XML Sitemap to robots.txt
Test robots.txt using Google Webmaster Tools
Adjust your .htaccess file
Validate using W3C tools
Syndication module
Add RSS feeds to site
Speed up Drupal
Grade site using SEOmoz tool

Step 4: Content

Task	Date Completed	Notes
Write great content
Put keywords in the content
Test the density
Optimize category pages
Setup Google News alerts for ideas
Build relationships
Scheduler module
Build hierarchy into site
Consider OpenCalais
Create More Like This blocks
HTML Purifier module
Create Mollom account
Mollom module
Notify module

Step 5: Conversions

Task	Date Completed	Notes
Set Conversion goals
Create Calls to Action
Set up Analytics to track goals
Use Analytics data to improve site
Create paths to conversion diagram
Track conversions at each point
Conduct Usability testing
Create Google Optimizer account
Google Optimizer module

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Author (1)

Ben Finklea

Ben Finklea is the founder and CEO of Drupal SEO firm Volacci Search Marketing. He is the creator of the Drupal SEO Checklist module and he contributes to other SEO-related modules in the Drupal community. Ben is an internationally-known consultant, speaker, and trainer on topics related to SEO, Drupal, and building successful high-tech businesses. He lives with his wife and sons near Austin, Texas
Read more about Ben Finklea

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