Acquia's goal is to be a trusted source of information and support for Drupal. Enter Volacci, an internet marketing firm that specializes in natural SEO. Volacci partnered with Acquia in May of 2008 to provide content optimization, conversions consulting, and link-building solutions for www.Acquia.com.
To optimize their site's content, Volacci advised Acquia on the implementation of specific Drupal modules for SEO. These modules included Pathauto, XML Sitemap, and others. Then, the site's content, HTML, and structure were modified to better communicate to the search engines that Acquia is an authority on Drupal. Consequently, its attractiveness to both visitors and search engines was enhanced.
Volacci also provided recommendations to maximize the conversion rate. Increasing the rate at which visitors to the web site download or purchase Acquia subscriptions directly affects the bottom line, so this was an important consideration. Volacci worked with the Acquia team to identify high-quality content and improve its utilization on the site to maximize conversions.
