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Drupal 6 Search Engine Optimization

You're reading from Drupal 6 Search Engine Optimization

Product type Book

Published in Sep 2009

Publisher Packt

ISBN-13 9781847198228

Pages 280 pages

Edition 1st Edition

Languages

Concepts

Author (1):

Ben Finklea

Table of Contents (19) Chapters

Drupal 6 Search Engine Optimization

Credits

About the Author

1. Acknowledgement

About the Reviewers

2. Preface

1. The Tools You'll Need

2. Keyword Research

3. On-Page Optimization

4. More On-Page Optimization

5. Sitemaps

6. robots.txt, .htaccess, and W3C Validation

7. RSS Feeds, Site Speed, and SEO Testing

8. Content is King

9. Taking Control of Your Content

10. Increasing the Conversion Rate of Your Drupal Web site

10 SEO Mistakes to Avoid

A Drupal SEO Checklist

Drupal SEO Case Study for Acquia Product Launch

8. Optimizing for your company name

Occurs when

The company name appears first in the title tags and other places on the site. It's easy to forget that your corporate site will probably rank first in Google for your company name and brand names so there's probably no need to optimize for it.

Fix by

It can be fixed by using keywords at the beginning of your title tags and moving your company name to the end. For example: 'Mortgages by Big Bank Corp' instead of 'Big Bank Corp Mortgages'. See Chapter 3, On-page Optimization

The rest of the chapter is locked

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Authors (1)

Ben Finklea

Ben Finklea is the founder and CEO of Drupal SEO firm Volacci Search Marketing. He is the creator of the Drupal SEO Checklist module and he contributes to other SEO-related modules in the Drupal community. Ben is an internationally-known consultant, speaker, and trainer on topics related to SEO, Drupal, and building successful high-tech businesses. He lives with his wife and sons near Austin, Texas

See other products by Ben Finklea

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