In this chapter, we covered the tools you're going to need to do keyword research, from Drupal stats in your own web site to all the great tools available online. Keyword research is one of the most important things you'll do in SEO so make sure you've taken the time to do it right. At this point, you should have:
A good understanding of the goals that you've set for your web site
The Top Searches module installed
A working knowledge of at least one of the keyword research tools—probably Google's tool
A list of the keywords that will be the focus of your SEO campaign
In the next chapter, we starting putting those keywords to use on your Drupal web site
