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Drupal 6 Search Engine Optimization

You're reading from  Drupal 6 Search Engine Optimization

Product type Book
Published in Sep 2009
Publisher Packt
ISBN-13 9781847198228
Pages 280 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Ben Finklea Ben Finklea
Profile icon Ben Finklea

Table of Contents (19) Chapters

Drupal 6 Search Engine Optimization
Credits
About the Author
1. Acknowledgement
About the Reviewers
2. Preface
1. The Tools You'll Need 2. Keyword Research 3. On-Page Optimization 4. More On-Page Optimization 5. Sitemaps 6. robots.txt, .htaccess, and W3C Validation 7. RSS Feeds, Site Speed, and SEO Testing 8. Content is King 9. Taking Control of Your Content 10. Increasing the Conversion Rate of Your Drupal Web site 10 SEO Mistakes to Avoid A Drupal SEO Checklist Drupal SEO Case Study for Acquia Product Launch

Redirects


Changing of URLs causes the following problems:

  • People who bookmarked the page can't find it again

  • Search engines can't find your content

  • People who link to your pages now have broken links

The best advice, then, is to never change your URLs. The practicality, however, is that there are many reasons that a URL might need to be changed:

  • Companies acquire web sites and need to move content

  • Products become obsolete so the content needs to move to a different section of the site

  • Keywords change so content that was relevant before doesn't fit

Redirects came into being because webmasters need a way to tell visitors and search engines that content has moved from point A to point B on the server. In its most basic form, a redirect simply tells a browser to go to a different page. For example, you want people who visit www.yourDrupalsite.com/expensive-cars/Ferrari to automatically move on to www.yourDrupalsite.com/cars/expensive/Ferrari. This helps to maintain a clean site that doesn't break...

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