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Drupal 6 Search Engine Optimization

You're reading from  Drupal 6 Search Engine Optimization

Product type Book
Published in Sep 2009
Publisher Packt
ISBN-13 9781847198228
Pages 280 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Ben Finklea Ben Finklea
Profile icon Ben Finklea

Table of Contents (19) Chapters

Drupal 6 Search Engine Optimization
Credits
About the Author
1. Acknowledgement
About the Reviewers
2. Preface
1. The Tools You'll Need 2. Keyword Research 3. On-Page Optimization 4. More On-Page Optimization 5. Sitemaps 6. robots.txt, .htaccess, and W3C Validation 7. RSS Feeds, Site Speed, and SEO Testing 8. Content is King 9. Taking Control of Your Content 10. Increasing the Conversion Rate of Your Drupal Web site 10 SEO Mistakes to Avoid A Drupal SEO Checklist Drupal SEO Case Study for Acquia Product Launch

Write right


The first thing to remember about writing is that you need to write well; that is, use good grammar. Write in short, catchy ideas that get people interested in what you have to say. Write content that you yourself would love to read. This helps hold your audience's interest and gets them talking about, and linking to, your content. These are all things that will help you in the search engines.

Short, catchy headlines

Start your content with a short, catchy headline. The headline is the most obvious part of any piece of content that you create. It's what reaches out and grabs the reader and keeps them interested long enough to read the first couple of sentences. Remember, most Internet readers don't read, they skim. Therefore, it's important that your headline grabs the eye and the imagination.

If your headlines are weak, and your content can't carry the team, you have a major problem. Great headlines will not only increase traffic to your web site, but they will keep visitors...

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