HTML, and its follow-ons, allow for a special kind of text called Headings. Headings are different than page titles in that they are visible while page titles are not. Headings normally show up large and bold at the top of a web site. These are terrific indicators of what the page is about and should be integral to the site structure. Unfortunately, they're easy to abuse. Generally speaking, you should only have one H1 tag on each page of your web site. However, many site owners put H1 tags around anything that they want bolded, bigger, or search engine-optimized. This is a mistake and it's confusing to readers and to Google.
What if you were standing in a bookstore and opened a book called My Life in Kenya. You flip over to Chapter 1 and see the title, Chapter 1: I like Kenya, but later down the page you see big, bold font that says 'How to Succeed in Business' and a page or two later you see 'How to Play Baseball'. You would have no idea what that book is really about and, chances...
