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Drupal 6 Search Engine Optimization

You're reading from  Drupal 6 Search Engine Optimization

Product type Book
Published in Sep 2009
Publisher Packt
ISBN-13 9781847198228
Pages 280 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Ben Finklea Ben Finklea
Profile icon Ben Finklea

Table of Contents (19) Chapters

Drupal 6 Search Engine Optimization
Credits
About the Author
1. Acknowledgement
About the Reviewers
2. Preface
1. The Tools You'll Need 2. Keyword Research 3. On-Page Optimization 4. More On-Page Optimization 5. Sitemaps 6. robots.txt, .htaccess, and W3C Validation 7. RSS Feeds, Site Speed, and SEO Testing 8. Content is King 9. Taking Control of Your Content 10. Increasing the Conversion Rate of Your Drupal Web site 10 SEO Mistakes to Avoid A Drupal SEO Checklist Drupal SEO Case Study for Acquia Product Launch

W3C markup validation


Drupal is a well-written piece of software that produces well-formed web sites. However, don't assume that it will still be that way when you're done with it. Not all of the modules, themes, or content on your site will pass muster. This is especially true if your site is open to users to create their own content.

You should run a comprehensive scan of the site to check for improperly formed code, broken links, and other oversights that could hinder your search engine positioning. Obviously, Google can't reject sites just because they have bad markup (most of the sites out there have at least one thing wrong with them). However, bad HTML can confuse the search engine spiders. They're not as forgiving as a modern browser is to technical issues. By eliminating any problem markup, you can remove this concern from your site.

There is a great, and free, tool that you can use to scan your site. It's called the W3C HTML Validator.

Scanning your site with the W3C HTML Validator...

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