Improving campaign functionality with third-party apps

So far, we have seen how campaigns work. In our example, the marketing rep chooses leads and contacts and adds them to the webinar campaign. These campaign members default to a status of Sent and when they sign up for a webinar, the status updates to Responded. How does this status change happen? Without a third-party app, it would need to be updated manually.

In the following screenshot, we can see the campaign members that we added:

Figure 6.17: Member Status field for members of a campaign

Notice that the status is set to Sent by default. There are many third-party apps available for campaigns such as webinars, events, conferences, or any other campaign use cases. Without using a third-party app, in our example, whenever a lead or contact signs up for the webinar, you would need to go into the system and update the status manually. This can be very time-consuming.

To find an appropriate third-party app, you can go to https:/...