AI with CRM Analytics (Einstein Discovery)

Nearly every dataset contains historical records that could be used to make future predictions. For example, let’s say you:

• Have a dataset of customer purchases for the last two years and you want to identify factors that predict which customers will make repeat purchases.
• Have every service record for every part you’ve manufactured, and you want to predict which parts are most likely to fail most often and you also want to understand why.
• Have a dataset that matches customer satisfaction scores with details of their transactions and you want to understand the factors that lead to low satisfaction or high satisfaction.

In each of these cases, and countless more, you could leverage the capabilities of machine learning and AI to make predictions based on your data and your goals.

CRM Analytics (formerly Einstein Analytics) from Salesforce is AI-enabled analytics that identifies patterns in your...