Summary

In this chapter, you learned key marketing concepts about branding, how to define your own style and attract your audience, how to apply simple marketing concepts to your own brand, how to attract the right people that you can help, and how to use your brand to get amazing internal and external opportunities.

So here you have it: a full Masterplan for the Developer Career. It may look overwhelming right now, but every step listed in the book can be done in small first, and then grow when you have results. Also, there is no need to do it all at once. Your developer career is an infinite game: keep working on it, and it will always improve and grow.

There is just one thing that can prevent this book from helping you - not taking action.

You can do small things. You can do just a few things. You can even decide not to do some, or even many of them. Yet, if you don’t take action on any of the things we showed you here, nothing will happen to your career.

We hope...