Add visual elements

Social media accounts with visuals enable richer and deeper engagement from followers and potential followers. Start by considering visuals for your profile avatar and your profile’s background image. Almost all social media platforms provide the ability to include a profile and a background photograph. You should upload a photo that captures your face and shoulders. Having your shoulders visible in a photo has been shown to build more trust. This type of photograph is often called a headshot. For your background image, choose something that relates to your professional profile and ensure that it works well when displayed together with your headshot. It could be a location or related to an area of interest you have in technology, for example. Select a high-quality photograph for both your headshot and your background photograph. Profiles will look different depending on the social media network or service you are using.

Your profiles will include slightly...