How can we attract an audience?

Now that you see the importance of being a trusted advisor to your audience, the next important step is to attract an audience.

Building a brand is all about successfully attracting your own audience. We are all publishers. Our experience is that attracting an audience is something that technical people are afraid of because developers (and technical people in general) are not looking to be celebrities. They’re not trying to promote themselves. When you start talking about attracting people, it always sounds unnecessary and doesn’t seem to be connected to your career. Some people think that this is only for people who want to build a product or something like that.

Take responsibility for helping others – leaders take responsibility

In reality, attracting an audience is you taking responsibility for helping other people. Think about it. You have the knowledge, you have the capacity to mentor people, you have the experience...