Identify your professional brand
To begin, you need to define your vision and purpose. Personally and professionally, what values are important to you and how do you want your audience to perceive you? How will you make an impact on them? What skill sets or experience do you have that distinguish you from others who have these same values?
Assess your personal brand inventory. After you establish your purpose, values, and skills, take an inventory of how you are perceived in the industry. Take note of your traits, habits, and characteristics. Make any adjustments necessary to reflect your current reality.
Construct a narrative around this inventory. You should branch out to create narratives for basic questions such as, “Tell me about yourself,” “Tell me about your resume of experience,” “Tell me where you are from and where you are going,” and “What makes you special?” Use examples from your experience to share stories...
