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You're reading from  Data Cleaning with Power BI

Product typeBook
Published inFeb 2024
PublisherPackt
ISBN-139781805126409
Edition1st Edition
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Author (1)
Gus Frazer
Gus Frazer
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Gus Frazer

Gus Frazer is a seasoned analytics consultant who focuses on business intelligence solutions. With over eight years of experience working for the two market-leading platforms, Power BI (Microsoft) and Tableau, he has amassed a wealth of knowledge and expertise. He also has experience in helping hundreds of customers to drive their digital and data transformations, scope data requirements, drive actionable insights, and most important of all, clean data ready for analysis.
Read more about Gus Frazer

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Understanding quality over quantity in data cleaning

When it comes to data cleaning, quality should always take precedence over quantity. While large datasets may initially seem enticing, the real value resides in the precision, dependability, and uniformity of the data. Imagine having a vast pool of data that is riddled with errors, duplications, and inconsistencies – the potential insights gleaned from such a dataset would be marred by inaccuracies and inefficiencies.

To illustrate this, consider a scenario where a retail company aims to analyze customer purchasing behavior to optimize its marketing strategies. If the data used for analysis contains duplicate entries, outdated information, or inaccuracies in customer preferences, the resulting insights could lead to misguided marketing campaigns, resulting in wasted resources and missed opportunities. In this context, the quality of data directly correlates with the reliability and accuracy of the conclusions drawn from...

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Data Cleaning with Power BI
Published in: Feb 2024Publisher: PacktISBN-13: 9781805126409

Author (1)

author image
Gus Frazer

Gus Frazer is a seasoned analytics consultant who focuses on business intelligence solutions. With over eight years of experience working for the two market-leading platforms, Power BI (Microsoft) and Tableau, he has amassed a wealth of knowledge and expertise. He also has experience in helping hundreds of customers to drive their digital and data transformations, scope data requirements, drive actionable insights, and most important of all, clean data ready for analysis.
Read more about Gus Frazer