You're reading from Gamification for Product Excellence

Product typeBook

Published inSep 2023

PublisherPackt

ISBN-139781837638383

Edition1st Edition

Concepts

Product Management

Authors (2):

Mike Hyzy

Bret Wardle

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Ensuring gamification doesn’t harm the user experience

While gamification is defined as the application of game elements and mechanics to non-game contexts to engage and motivate individuals to achieve specific goals or behaviors, it should never compromise the overall user experience. In this section, you, as product leaders, will explore the delicate balance between gamification elements and the seamless user experience. You will learn about the common pitfalls and challenges that can arise, such as overwhelming users with excessive game mechanics or distracting them from the product’s primary purpose. By understanding the principles of good user experience design and conducting thorough user testing, designers can strike the right balance and ensure that gamification elements enhance, rather than hinder, the overall user experience.

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Gamification for Product Excellence

Published in: Sep 2023Publisher: PacktISBN-13: 9781837638383

Authors (2)

Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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Ensuring gamification doesn’t harm the user experience

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Authors (2)

Engineering Manager's Handbook

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