You're reading from Gamification for Product Excellence

Product typeBook

Published inSep 2023

PublisherPackt

ISBN-139781837638383

Edition1st Edition

Concepts

Product Management

Authors (2):

Mike Hyzy

Bret Wardle

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Introduction to gamification

Take a second and think about one of the best memories you have with friends or family. It doesn’t need to take long. It could be something recent, or something from your past. Now that you can picture that memory in your head, think about what you and/or the people around you are doing. It may be tied to a significant event in your life (graduation, marriage, the birth of a child, etc.). If it is not one of those significant events, there is a decent chance that this memory involves some form of game, or at least the idea of play. On the other side of that, there is an incredibly small chance that your favorite memory involved you using some form of business software!

Why is it that we fondly remember playing a game of flag football with our family, our first v1sit to a great vacation spot, or sitting around a table with friends playing D&D, poker, dominoes, or any other number of games? Why do we not as easily recall the last time we absolutely...

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Gamification for Product Excellence

Published in: Sep 2023Publisher: PacktISBN-13: 9781837638383

Authors (2)

Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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Introduction to gamification

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Authors (2)

Engineering Manager's Handbook

C++ Game Animation Programming

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