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Gamification for Product Excellence

You're reading from  Gamification for Product Excellence

Product type Book
Published in Sep 2023
Publisher Packt
ISBN-13 9781837638383
Pages 350 pages
Edition 1st Edition
Languages
Concepts
Authors (2):
Mike Hyzy Mike Hyzy
Profile icon Mike Hyzy
LinkedIn
Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
See other products by Mike Hyzy
Bret Wardle Bret Wardle
Profile icon Bret Wardle
LinkedIn
Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
See other products by Bret Wardle
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Table of Contents (15) Chapters

Preface 1. Chapter 1: Gamification Basics 2. Chapter 2: Gamification for Product Managers 3. Chapter 3: Gamification Frameworks and Experts 4. Chapter 4: Understanding Your User 5. Chapter 5: Game Mechanics and Psychology 6. Chapter 6: Designing a Gamification Strategy 7. Chapter 7: Implementing Your Gamification 8. Chapter 8: Challenges and Limitations in Gamification 9. Chapter 9: Selling Your Gamification Strategy 10. Chapter 10: Gamifying Your Product Development Processes 11. Chapter 11: Case Studies and Best Practices 12. Chapter 12: The Future of Gamification 13. Index 14. Other Books You May Enjoy

Setting up tools to track performance

As data-driven product leaders, it is crucial to establish robust tracking tools to monitor your product’s performance. Tracking various aspects of the user experience enables you to gain valuable insights and assess the effectiveness of your technology. While a wide range of analytics tools is available, we will highlight some popular options. Please note that this list is not exhaustive but serves as a starting point for your exploration. For more comprehensive information on analytics tools, consult additional resources or consider building your own analytics platform, albeit at a significant investment.

  • Google Analytics: A widely used web analytics tool that provides detailed insights into user behavior, acquisition, engagement, and more
  • Adobe Analytics: An enterprise-level analytics solution that offers comprehensive tracking, reporting, and advanced analytics capabilities
  • Mixpanel: A powerful analytics platform that...
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Authors (2)

Left arrow icon
Profile icon Mike Hyzy
LinkedIn
Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more
See other products by Mike Hyzy
Profile icon Bret Wardle
LinkedIn
Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more
See other products by Bret Wardle
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