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Gamification for Product Excellence

You're reading from Gamification for Product Excellence

Product type Book

Published in Sep 2023

Publisher Packt

ISBN-13 9781837638383

Pages 350 pages

Edition 1st Edition

Languages

Concepts

Product Management

Authors (2):

Mike Hyzy

Bret Wardle

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Table of Contents (15) Chapters

Preface

1. Chapter 1: Gamification Basics

2. Chapter 2: Gamification for Product Managers

3. Chapter 3: Gamification Frameworks and Experts

4. Chapter 4: Understanding Your User

5. Chapter 5: Game Mechanics and Psychology

6. Chapter 6: Designing a Gamification Strategy

7. Chapter 7: Implementing Your Gamification

8. Chapter 8: Challenges and Limitations in Gamification

9. Chapter 9: Selling Your Gamification Strategy

10. Chapter 10: Gamifying Your Product Development Processes

11. Chapter 11: Case Studies and Best Practices

12. Chapter 12: The Future of Gamification

13. Index

Why subscribe?

14. Other Books You May Enjoy

Case study – Peloton

Peloton, a connected fitness company best known for its exercise bikes and digital workouts, implemented a GTM strategy that pivoted on community building, premium positioning, and comprehensive user experience:

Building a community: Recognizing the motivating power of social engagement, Peloton developed a strategy to foster a strong community. Users could participate in live classes compete on leaderboards, and follow each other’s progress. This community-focused strategy not only helped retain users but also boosted organic growth as users evangelized Peloton within their personal networks.
Premium positioning: Peloton positioned itself as a premium product, offering high-quality equipment and elite trainers. This helped the brand to attract an affluent customer base that valued the superior experience Peloton offered.
Complete user experience: Peloton’s GTM strategy was centered on providing a holistic user experience. The...

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Authors (2)

Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.

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Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.

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