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You're reading from  Gamification for Product Excellence

Product typeBook
Published inSep 2023
PublisherPackt
ISBN-139781837638383
Edition1st Edition
Concepts
Product Management
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Authors (2):
Mike Hyzy
Mike Hyzy
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Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

Bret Wardle
Bret Wardle
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Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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Utilizing design thinking to create gamified activities for product development

Design thinking is a human-centered, iterative approach to problem-solving that focuses on empathy, experimentation, and collaboration. By incorporating design thinking principles into your product development process, you can develop gamified activities that drive innovation, ideation, development, and implementation. In this introduction, we’ll explore how product managers can use design thinking to create engaging and effective gamified activities for your product team. We will cover the following steps:

  1. Empathize: Understanding your team’s needs and motivations
  2. Define: Setting clear goals and objectives for gamified activities
  3. Ideate: Brainstorming creative gamification strategies
  4. Prototype: Designing and testing gamified activities
  5. Implement: Integrating gamified activities into your product development process

Empathize – understanding your team...

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Gamification for Product Excellence
Published in: Sep 2023Publisher: PacktISBN-13: 9781837638383
© 2023 Packt Publishing Limited All Rights Reserved

Authors (2)

author image
Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

author image
Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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