Making data-driven decisions
Data. Data. Data. There’s so much of it out there and so many different kinds. Structured, unstructured, semi-structured, and big data! Where to start? Let’s start with why. Why are we using data? To gain insight. What do we need insight for? To see how our product performs with the people using it. How do we know what the people are doing and whether they like our product? Experience is the data we will target. We previously covered how to set up your analytics platform, so let’s jump into the data you want to read and what it means.
User acquisition
First, you want to learn how people learned about your product and started using it. Usage is vital information to judge the effectiveness of your GTM plan and product marketing. To understand user acquisition, you need to explore the following:
