Game Development
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You're reading from  Unity 2022 Mobile Game Development - Third Edition

Product typeBook
Published inJun 2023
Reading LevelIntermediate
PublisherPackt
ISBN-139781804613726
Edition3rd Edition
Languages
C#
Tools
Unity
Concepts
Mobile Game Development
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Author (1)
John P. Doran
John P. Doran
author image
John P. Doran

John P. Doran is a passionate and seasoned Technical Game Designer, Software Engineer, and Author who is based in Incheon, South Korea. His passion for game development began at an early age. He later graduated from DigiPen Institute of Technology with a Bachelor of Science in Game Design. For over a decade, John has gained extensive hands-on expertise in game development working in various roles ranging from game designer to lead UI programmer working in teams consisting of just himself to over 70 people in student, mod, and professional game projects including working at LucasArts on Star Wars: 1313. Additionally, John has worked in game development education teaching in Singapore, South Korea, and the United States. To date, he has authored over 10 books pertaining to game development. John is currently a Technical Game Design Instructor at George Mason University Korea. Prior to his present ventures, he was an award-winning videographer.
Read more about John P. Doran

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Opt-in advertisements with rewards

According to AdColony, the most recommended form of mobile game ad according to 58% of mobile developers is the rewarded video ad. By that, we’re referring to making ads an opt-in experience where players choose to see an ad and receive some kind of bonus in return. That way, users feel it’s a choice for them whether or not to watch the ad, and they feel more compelled to watch it because they will get something out of it.

Rewarded ad placements typically yield higher effective Cost Per 1000 Impressions (eCPMs) since they offer more engagement from users by allowing them to opt in before watching an ad in exchange for some in-game reward.

Note

If you’re interested in learning more about why reward ads are recommended, check out https://www-staging.adcolony.com/blog/2016/04/26/the-top-ads-recommended-by-mobile-game-developers/.

In our game, we could add the choice of restarting the game or seeing an ad to continue the...

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Unity 2022 Mobile Game Development - Third Edition
Published in: Jun 2023Publisher: PacktISBN-13: 9781804613726
© 2023 Packt Publishing Limited All Rights Reserved

Author (1)

author image
John P. Doran

John P. Doran is a passionate and seasoned Technical Game Designer, Software Engineer, and Author who is based in Incheon, South Korea. His passion for game development began at an early age. He later graduated from DigiPen Institute of Technology with a Bachelor of Science in Game Design. For over a decade, John has gained extensive hands-on expertise in game development working in various roles ranging from game designer to lead UI programmer working in teams consisting of just himself to over 70 people in student, mod, and professional game projects including working at LucasArts on Star Wars: 1313. Additionally, John has worked in game development education teaching in Singapore, South Korea, and the United States. To date, he has authored over 10 books pertaining to game development. John is currently a Technical Game Design Instructor at George Mason University Korea. Prior to his present ventures, he was an award-winning videographer.
Read more about John P. Doran

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